What is Digital Transformation?

Digital Transformation is not…

  • DevOps
  • Containers
  • Agile
  • Agile Marketing
  • Larger percentage of budget to programmatic
  • API’s
  • Innovation silos
  • Modernization
  • Cloud
  • Hybrid Cloud
  • Lean Startup
  • Hackathons
  • Meeting accelerators

Picking one or two of the above and executing is not digital transformation.

Transformation is an effect or outcome of the digitization and digitalization of a business. Transforming processes, procedures and products as a way to change the way a company makes money and goes about its business.

For instance….Magazine Luiza shifted from a “brick and mortar chain with an ecommerce business” to a digital business with physical points of sale. A retailer set an objective for itself and rallied the entire organization together to realize it.

More on successful digital transformation can be found via this great article by Toptal at: https://www.toptal.com/insights/future-of-work/digital-transformation-success

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