Webinar: What is a Distributed Digital Experience?
How to increase interaction and conversion rates in digital in 2019.
January 30, 2019 - 2:00 PM CT (Central)
A couple of years ago our founder got pulled into a meeting with a senior digital executive, who had a pretty interesting question:
“How did UBER put their ride booking functionality into the TripAdvisor app?”
Investigating the answer revealed that the digital economy is being driven not by ads and front-end experiences but by smart and well designed API’s and partnerships that remove barriers to completed outcomes.
In order to grow, brands today need to be where their customers are, without having to drive customers back to platforms to enable an outcome in channel.
What we're learning is that many large companies don’t know where to start, what to build and or what to expose in order to become participants in this era of platforms, marketplaces and partnerships.
We've seen clients increase conversion rates by 200% just by simply taking steps out of consumer journeys and making functionality available in 3rd party digital environments.
Join our Founder and Primary Consultant Jeff Reckseidler as he walks through the business value of a Distributed Experience, industry examples and a high-level methodology to bring this concept to life.
Meet the Presenter
As the Primary Consultant at tuuk - Jeff leads clients and teams through distributed experience strategy engagements.
He is a digital product manager and marketing leader with a background in building / growing digital platforms and programs. Primarily in financial services (most recent - USAA).
He has worked with some of North America’s leading advertising, brand strategy and interactive agencies including Grey NY, Big Spaceship, Interbrand, Critical Mass and Blast Radius with clients that include: Nike, Ally Bank, Crayola, Skittles, AT&T, Molson Canadian, and many more.