Most companies have a detailed understanding of digital activity by customers - on their own platforms. But don't have the same lens beyond that. We work with a number of 3rd party data providers to augment a client’s current data sets, to truly understand where their customers are in digital and mobile channels.
Once the data is analyzed and the current environment is understood, we work with our clients to develop strategic plans for distribution of capabilities and services. These plans determine what actions are to be enabled, and how those actions will be deployed across a digital or physical ecosystem.
Once you know where you want to play, you need to deploy. We have identified technology partners that have existing action “frameworks” that allow you and your company to immediately participate in mobile and digital ecosystems. We also work with Cloud and API partners to build action capabilities and connection points that can ride independent or bridge to your current application and technology stacks. And finally we also create programs to drive developer adoption of the API’s / UI components we build with you.
One of the great challenges in a distributed ecosystem is establishing value between two partners. For instance, you’ve identified a great use case on a 3rd party platform that meets you and your customer’s needs. But the partner that would be required to pull it off doesn’t see how it is valuable to them. The great use case falls apart. We help identify, evaluate and make value-recommendations to partners to ensure that both sides win.
Button powers mobile partnerships that are faster, simpler, and perform better.
Apigee accelerates the pace of digital business.
Yext allows management of digital knowledge and brand experiences across digital.
App Annie offers cutting edge insight on one integrated platform.