How It Works - Building Distributed Experiences

Find your customers. Meet them with functionality.

Shifting digital capabilities to where customers spend their time.

Banking, investment and insurance categories typically have a lower monthly active user rate than the tech platform, fintech and insuretech challengers they want to keep pace with.
In order for these companies to increase outcomes in digital they need to engage the other 41-50% of their digitally active customers.
One solution: bring digital capabilities to where customers spend their time.

Understand what platforms and apps your customers are using.

Most companies have a detailed understanding of digital activity by customers - on their own platforms. But don't have the same lens beyond that. We work with a number of 3rd party data providers to augment a client’s current data sets, to truly understand where their customers are in digital and mobile channels.

Create a playbook that can drive interaction volume.

Once the data is analyzed and the current environment is understood, we work with our clients to develop strategic plans for distribution of capabilities and services. These plans determine what actions are to be enabled, and how those actions will be deployed across a digital or physical ecosystem.

We build UI components, services and end points that allow your customers to take action.

Once you know where you want to play, you need to deploy. We have identified technology partners that have existing action “frameworks” that allow you and your company to immediately participate in mobile and digital ecosystems. We also work with Cloud and API partners to build action capabilities and connection points that can ride independent or bridge to your current application and technology stacks. And finally we also create programs to drive developer adoption of the API’s / UI components we build with you.

Distributed frameworks require willing partners, with viable value exchange.

One of the great challenges in a distributed ecosystem is establishing value between two partners. For instance, you’ve identified a great use case on a 3rd party platform that meets you and your customer’s needs. But the partner that would be required to pull it off doesn’t see how it is valuable to them. The great use case falls apart. We help identify, evaluate and make value-recommendations to partners to ensure that both sides win.

Learn more about the team at tuuk.

We've spent the last 16 years increasing product acquisition, servicing and engagement activity in digital channels.

Our primary partners that bring this approach to life

We've partnered and worked with these market leading platforms and data providers to enable our clients to understand digital behavior and get to market quickly.

The partnerships platform for mobile commerce.

Button powers mobile partnerships that are faster, simpler, and perform better.

The cross-cloud API management platform.

Apigee accelerates the pace of digital business.

Manage your digital footprint.

Yext allows management of digital knowledge and brand experiences across digital.

The global app market data leader.

App Annie offers cutting edge insight on one integrated platform.

Looking to understand where your customers are in mobile / digital channels? Thinking about distributing capabilities?

Take the next step and talk to our team.