Marketing is antiquated. I’ve sat through two Google advertising conferences this past year and all you seemingly get each year is better data, better targeting, better reporting – for ad types that have been around for 15 […]
Read more
Currently browsing: General
What Is a Distributed Experience?
A couple of years ago I got pulled into a meeting with a senior digital executive, who had a pretty simple question, that started a journey for us. That journey was focused on creating digital outcomes without […]
Read more
Distributed Experiences – Illustrated
At tuuk, we consider a distributed experience to be an opportunity to meet your prospects and customers with functionality in 3rd party digital environments. These “experiences” or “opportunities” are a direct result of digital transformation efforts in […]
Read more
Extinguish The Need to Own. Now.
Speed, efficiency and disruption is the result of being “open.” Imagine a day in your company, where you didn’t have to establish ownership of your portfolio. Develop proprietary code to accomplish your project mandate. Implement a huge […]
Read more