Traditional digital marketing metrics don’t help paint the whole picture in a platform driven, distributed ecosystem.
Most companies can easily measure effectiveness and through-put when a user is on their platform, usually because they are logged-in. But how does that translate to a world where your customer is on a 3rd party platform, and they may or not be logged-in with a token?
We paint that picture for you, to ensure you have a lens on how your program is operating, what adjustments are to be made, and what measurements you need to start crafting to ensure you can gauge new early indicators (i.e. API keys generated, dev portal registrations, etc).