What We Do

tuuk enables clients to their prospects and customers with functionality in 3rd party mobile apps, websites and other digital platforms.

Companies, usually as part of a digital transformation, are augmenting their advertising and performance marketing programs with technology implementations that allow them to move the functionality away from their own platforms. They are moving that same functionality into environments where their prospects and customers are, and creating smaller yet more relevant interactions in contextual moments.

tuuk guides our clients through that journey. With you we finalize objectives and prioritize efforts, then plan, design, and build out applications / API’s / services to help you meet objectives.

The process essentially works like this:

 

Analyze Behavior
tuuk invests in several behavioral data sources that allows us to identify where your customers are. Our model then prioritizes platforms to drive decisions on “where to be” – beyond the obvious platforms.

 

Finalize Strategy
We determine what you need to offer in those environments, that are contextual and relevant for the customer and your objectives. We also finalize plans for services and functionality that need to be developed to be present in those identified environments. 

 

Develop / Partner
We craft and deploy the necessary API’s, UI components and platforms that bring your actions closer to your customers intentions.

 

 

Who We Are

In most digital organizations, you are responsible for growth in outcomes. And that’s becoming increasingly difficult to do.

Trust us, we’ve been there.  Working hard with a 15-year old playbook, trying to hit goals that require usage, adoption and other engagement tactics to drive the ultimate action.

Two years ago we saw a different path, using applications and API’s to move the action closer to user intentions. Reducing steps and increasing conversion.  And we started this firm to bring that thinking to you and your teams.

We ask our clients to consider augmenting their advertising and performance marketing programs with technology implementations that allow them to move the functionality away from their platform, and into environments that make sense for their users, increasing conversion rates.  We use behavioral data to help prioritize the partnerships and platforms they want to move into.  We develop partnerships with 3rd parties, and even develop applications and API’s to deliver the solution to market.

The Team

 

Jeff Reckseidler – Principal Consultant:  Jeff has an extensive background building / growing digital platforms and programs, primarily in financial services.

He has spent spent time within North America’s leading companies and advertising, brand strategy and interactive agencies including Grey NY, Big Spaceship, Interbrand, Critical Mass, henderson bas kohn and Blast Radius.

Jeff has worked with some of the top financial services, consumer packaged goods and athletic brands in North America.

 

 

Distributed Experiences – Explained

In most digital organizations, you are responsible for growth in outcomes. And that’s becoming increasingly difficult to do.

Prospects and customers are centralizing their time into fewer platforms.  Digital engagement is becoming harder to create and more costly to spark.  Funnels are, well, funnels (leakage of expected outcomes at each step of a process). It’s becoming harder to create the types of volumes you need (traditionally) to drive the same level of outcomes as you’d been able to produce in the past.

Companies, usually as part of a digital transformation, are augmenting their advertising and performance marketing programs with technology implementations that allow them to move the functionality away from their own platforms.  They are moving that same functionality into environments where their prospects and customers are, and creating smaller yet more relevant interactions in contextual moments.  They are using behavioral data to help prioritize the partnerships and platforms they want to move into.  And are developing partnerships with 3rd parties, and even develop applications and API’s to deliver those solution to market.

So how do you grow existing platforms, and / or participate in new ecosystems?  And what does that mean?  Or, even better, what does that look like?

Some examples…

 

Walgreens: Photo Print API: leveraged by over 75 app developers, the service has created a new and relevant marketplace for Walgreens.

 

Nationwide: Created a developer program, and wrote API’s that enable the company to write renter insurance policies in 3rd party apps.