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Who is tuuk?

In most digital organizations, you are responsible for growth in “outcomes.” And that’s becoming increasingly difficult to do.

We’ve been there.  Working hard to meet plan, leveraging a 15-year old playbook to eek out incremental improvement.

Two years ago we took a different approach.  By using applications and API’s we realized we could move the “action” closer to our user’s “intentions.”  Reduce the number of steps,  increase conversion. And we became obsessed with it.

So, tuuk exists to help marketers and digital product managers meet their goals. We work with clients to augment their digital advertising and performance marketing programs, streamlining customer flows and ultimately moving application and fulfillment functionality into environments that make sense for their users.

Team:

 

Jeff Reckseidler – Founder / Principal Consultant:  Jeff has an extensive background building / growing digital platforms and programs, primarily in financial services.

He has spent spent time within North America’s leading companies and advertising, brand strategy and interactive agencies including Grey NY, Big Spaceship, Interbrand, Critical Mass, henderson bas kohn and Blast Radius.

 

 

Experience:

Our personnel have worked with some of the top financial services, consumer packaged goods and athletic brands in North America.

 

 

What Does tuuk Do?

tuuk enables clients to meet their prospects and customers with functionality in 3rd party mobile apps, websites and other digital platforms.

Companies, usually as part of a digital transformation, are augmenting their advertising and performance marketing programs with technology implementations that allow them to move the functionality away from their own platforms. They are moving that same functionality into environments where their prospects and customers are, and creating smaller yet more relevant interactions in contextual moments.

tuuk guides our clients through that journey. With you we finalize objectives and prioritize efforts, then plan, design, and build out applications / API’s / services to help you meet objectives.

The process essentially works like this:

 

Analyze Behavior
tuuk invests in several behavioral data sources that allows us to identify where your customers are. Our model then prioritizes platforms to drive decisions on “where to be” – beyond the obvious platforms.

 

Finalize Strategy
We determine what you need to offer in those environments, that are contextual and relevant for the customer and your objectives. We also finalize plans for services and functionality that need to be developed to be present in those identified environments. 

 

Develop / Partner
We craft and deploy the necessary API’s, UI components and platforms that bring your actions closer to your customers intentions.

 

 

Distributed Experiences – Illustrated

At tuuk, we consider a distributed experience to be an opportunity to meet your prospects and customers with functionality in 3rd party digital environments.

These “experiences” or “opportunities” are a direct result of digital transformation efforts in numerous categories. Companies are building platforms and “marketplace” businesses to create new interaction models and build revenue streams. And as a result you see startups and established businesses leveraging these platforms as “participants” to derive their own business value.

This developing ecosystem is important to understand and strategize for. Because for the first time in a long while, companies are seeing new ways to create monumental improvements in digital conversion rates by bringing “actions” closer to “intentions.”

A couple of examples…

 

Walgreens: Photo Print API: implemented by over 75 app experiences, the service has created a digital method to drive consumer traffic into Walgreens stores.

 

Nationwide: Created a developer program, and wrote API’s that enable the company to write renter insurance policies in 3rd party apps, leveraging their traffic to create new customers

These examples are by no means exhaustive.  There are thousands of companies who are doing business together through micro services and API’s.  What we’re trying to illustrate to you is this:  if you are a marketer or responsible for growth in digital activity / outcomes, you need to start thinking through and executing on the idea that  being a participant is a smart way to find new volume and to increase conversion rates.