What Makes Instagram Successful?

Last week ReadWrite published an article on “What Instagram Taught a Photographer about Life.” An interesting take about life being impacted by the desire and subsequent lack of desire to share everything the photographer  was seeing in the world around him.

A quote from Instagram founder Kevin Systrom was included in there, that presents a theory as to why they have found success with the application.

“When Systrom explains the ideas driving Instagram’s popularity, he strikes a particularly interesting note when he says that life in the digital age is driven by staying in touch, that central desire of human nature that made us, in the pre-smartphone age, increasingly more separated from those we used to know as time goes on.”

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When Did the Internet Become Solely a Marketing Pipe?

Thank goodness the quote that appears below can be attributed to an article inside a publication that represents the advertising industry. Because maybe, just maybe, the people who work in it can get outside of their own head and see what kind of opportunity has been presented to each and every day.

“Digital not merely a channel, but a transformational force that requires brands to rethink entire marketing strategy.”
- Via AdAge Digital Conference, SF – Sept 2012

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