We drive adoption and usage, innovating to drive monumental growth.
Inside many large organizations, teams look around at other departments, expecting others to be responsible for driving usage of their engagement platforms (online banking, developer portals, etc). As such digital capabilities are often never featured or used.
So despite massive investments in reorganization, shifts to agile methodologies (to get more built, more quickly), capability enhancement / development and optimization — these investments don’t move key metrics because nobody ends up using them.
With Product Managers and Digital Platform leaders we increase adoption and repeat usage of:
Currently across the continent marketers and brand / product managers are using old playbooks tactics to eek out incremental volumes for product acquisition and self-servicing in digital channels.
We help our clients explore technology implementations that help improve yields in email channels, reduce steps in customer journeys and operate differently in order to achieve monumental improvement.
We work with Marketers and Experience Owners to leverage new technologies and tactics:
Analyze Past Performance
We work with you and your data to determine what the baseline usage rate is, what has worked in the past to drive users, and find gaps in usage patterns to build hypotheses upon.
We develop a playbook with our clients to lift new user, registered users, DAU / WAU / MAU, etc rates.
Execute and Optimize
We then execute and optimize programs to ensure we're building repeatable programs that drive usage of your capabilities, platforms, etc.