What Does a Digital Strategist Do?

A while back, digital agency du jour R/GA added a guy to their team named Chris Stutzman, formerly of Forrester Research, to lead a consulting practice. The move was made to defend territory against Accenture, McKinsey and other biggies who have made major headway into building digital and social consulting capability and capacity. In summarizing the opportunity Mr. Stutzman stated that what CMO’s have been asking him for years is this question:

“How do you leverage digital technology to create true competitive advantage and make us more relevant in the market?”

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