How Discover Uses API’s To Increase Conversion Rates

Even if you are a customer or not, you’ve heard of Discover Card’s customer Cash Back program. Where every quarter or in certain promotional periods, Discover customers are incentivized to shop at certain stores or categories to receive up to 5% cash back on their purchases.

Discover’s Cash Back program drives card acquisition and utilization. It is also a method to drive digital engagement with customers – to force them to come back and authenticate with Discover. In order to get the promotional cash back rate, customers have to sign up / register in the Discover app or online.

Which means for Discover, there is a challenge that all marketers have – creating a digital outcome with customers.

Read More

What Is a Distributed Experience?

A couple of years ago I got pulled into a meeting with a senior digital executive, who had a pretty simple question, that started a journey for us.  That journey was focused on creating digital outcomes without having to drive customers back to platforms.

The question?

“Jeff – how did UBER put their ride booking functionality into the TripAdvisor app?”

Read More

Extinguish The Need to Own. Now.

Speed, efficiency and disruption is the result of being “open.”

Imagine a day in your company, where you didn’t have to establish ownership of your portfolio. Develop proprietary code to accomplish your project mandate. Implement a huge buy via procurement to update your server stack. A day where you just put your intellectual power to work, without having to prove you are or can make a decision to be the “owner” of something.

Read More

What Does a Digital Strategist Do?

A while back, digital agency du jour R/GA added a guy to their team named Chris Stutzman, formerly of Forrester Research, to lead a consulting practice. The move was made to defend territory against Accenture, McKinsey and other biggies who have made major headway into building digital and social consulting capability and capacity. In summarizing the opportunity Mr. Stutzman stated that what CMO’s have been asking him for years is this question:

“How do you leverage digital technology to create true competitive advantage and make us more relevant in the market?”

Read More