Even if you are a customer or not, you’ve heard of Discover Card’s customer Cash Back program. Where every quarter or in certain promotional periods, Discover customers are incentivized to shop at certain stores or categories to receive up to 5% cash back on their purchases.
Discover’s Cash Back program drives card acquisition and utilization. It is also a method to drive digital engagement with customers – to force them to come back and authenticate with Discover. In order to get the promotional cash back rate, customers have to sign up / register in the Discover app or online.
Which means for Discover, there is a challenge that all marketers have – creating a digital outcome with customers.