I will give you an answer to this headline right away. They don’t know how to sell.
The Internet at its core is a place where people seek content to inform, entertain and connect themselves to the world around them.
And a large part of that experience is reading. And as such it caught my eye last year I read a statement from a prominent UX designer that said “if you aren’t designing for readers you are screwed.”
There is a lot in that sentence.