Posts by jreckseidler

Jeff Reckseidler is a digital and brand strategist with experience inside some of North America’s leading agencies including Grey, Big Spaceship, Interbrand, Critical Mass, henderson bas and Blast Radius. He has spent the past twelve years guiding numerous award winning multi-channel campaigns with clients such as Ally Bank, Olive Garden, Crayola, Wrigley, AT&T, USAA, Nike, MillerCoors, and ING DIRECT.

Shifting The Content Experience From Flat to Active

The Internet at its core is a place where people seek content to inform, entertain and connect themselves to the world around them.

And a large part of that experience is reading. And as such it caught my eye last year I read a statement from a prominent UX designer that said “if you aren’t designing for readers you are screwed.”

There is a lot in that sentence.

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