tuuk

tuuk is a digital strategy firm. We help agencies, brands and businesses ideate, develop and measure great digital work.

Some of the companies our team has helped along the way:

BRAND STRATEGY / DIGITAL BRAND MANAGEMENT | AT&T
DIGITAL STRATEGY | USAA
DIGITAL CRM / SITE DEVELOPMENT | Molson Coors
MULTICHANNEL / SOCIAL | Nike
PLANNING / CONTENT STRATEGY | Yamaha Motors
SITE PLANNING | Coca-Cola
CAMPAIGN DEVELOPMENT | BC Hydro
SITE PLANNING | SALES CYCLE STRATEGY | Intrawest
COMMUNITY | SOCIAL | SITE STRATEGY | EA Sports
CAMPAIGN DEVELOPMENT | SITE PLANNING | BOX INTERFACE | Nintendo

About

We work with businesses and brands who are fighting a losing battle to reach and connect with audiences, and who are navigating an era of evolving connectivity.

Or more simply: we help our clients to:

- Understand changes in technologies, trends and behavior.

- Develop short-term and long-term plans and programs.

- Adapt their organizations and departments.

- Create, ideate and execute on digital and social campaigns.

- Leverage digital platforms and develop relationships with emerging partners (i.e. Pandora, Facebook, etc.)

- Implement online and offline listening and monitoring programs.

- Recommend media placement and understand new communication avenues.

- Measure and interpret data / analytics.

Services

Creative Strategy

Think of tuuk as problem solvers for the digital era. We answer the question: “what would you do if you were us?”

We usually sit down with stakeholders, ask some pointed and relevant questions, minimize yet conduct some internal and external research and then collaborate and document a recommended and intended direction across the following properties / areas of focus:

OWNED
EARNED
PAID

Execution

A plan is senseless without the ability to execute it. tuuk partners with agencies, in-house creative and technologists and a pool of partners to build capacity to push the plan through creation to implementation.

In addition we partner with our clients to manage owned digital properties and embassies across the Internet. Therefore tuuk opens, operates and measures the effectiveness of social media plans and programs for our clients.

Workshops

Sometimes, you need a little advice. Consulting is a dirty word in this era of budget cuts and “making-do.” But that doesn’t mean there aren’t questions. So tuuk offers ongoing strategy and execution sessions. Social media case studies, digital best practices, account opening and analysis of your activity. We’re gonna make it easy to come in and just simply chat.

Our workshop sessions and their availability will be made available shortly.

CONSULTANTS

jeff reckseidler tuuk Nintendo | Wii, Nintendo.com

Jeff Reckseidler - Managing Consultant - tuuk

In his youth, Jeff’s school locker was filled with books and binders that contained a staggering collection of magazine tear-outs and doodles of brand logos. So it made sense, that when he finished his first career as an mountain bike racer he turned his attention to focus on landing a role inside a powerhouse marketing firm. He landed one, conveniently located in his then-neighborhood in Vancouver, BC.

Since, he has become an award-winning account and strategy lead at a few of North America’s leading digital and brand strategy firms.

With Toronto’s henderson bas he lead the agency’s relationship and work Nike’s hockey, running and basketball brands, pitched and landed several pieces of business (including ING Direct, Fedex, etc.) and helped develop partner relationships within the MDC Partner network.

He has advised Fortune 500 companies AT&T and USAA on changing customer behavior, e-commerce and brand strategy, and has been an ardent proponent of digital within the walls at these two titans.

Now, as Managing Consultant of tuuk, he advises brands and organizations on their future in an increasingly digitized world.

Some Past Recognition

2008

Webby Awards:

People’s Voice: BC Hydro

Honoree: Mines Action Canada

2007

Applied Arts:

Gold: BC Hydro

Gold: Mines Action Canada

2006

Digital Marketing Awards:

Gold: Nike Hockey

Bronze: Nike Battlegrounds

Applied Arts:

Nike Hockey

Nike Battlegrounds

2005

One Show Interactive:

Merit: Nike Hockey

London International Advertising Awards:

Finalists: Nike Hockey / Nike Battlegrounds

2004

One Show Interactive

Merit: Nike RUNTO

Communication Arts:

Design Annual: Nike RUNTO

Advertising & Design Club of Canada: