Recent Work: 1st Source Bank
We recently tested the impact of moving form field functionality from landing pages directly into Facebook Lead Generation ads. 1st Source saw a 50% reduction in cost per lead and a 300% increase in conversion metrics simply by moving functionality forward in the acquisition process.
Yesterday Google announced a few new direct Action integrations for the Google Assistant. You can now check into a domestic United Airlines flight and also book a hotel from a number of providers like Choice Hotels International. […]
Ask most with a virtual assistant tool in their house, and you’ll hear the same story… Usually it solves a music and “quick information” use case. And for those that are using them for complex tasks – […]
This is a pretty important question in financial services today….. “How can a bank insert itself in a relevant way into an existing ecosystem where people gather for nonbanking activities? And does it make sense for a […]