“Where” is becoming a more interesting word by the day. The open-ness of the Web, location devices on phones, etc have allowed the word to “grow” a bit and become buzzword eligible.
Thing is – I don’t care if it does/doesn’t become the next shiny ball or killer buzzword. Because a broader “where” is truly an important notion for marketers to consider and I know it driving a lot of thinking in my world.
Thank goodness the quote that appears below can be attributed to an article inside a publication that represents the advertising industry. Because maybe, just maybe, the people who work in it can get outside of their own head and see what kind of opportunity has been presented to each and every day.
“Digital not merely a channel, but a transformational force that requires brands to rethink entire marketing strategy.”
- Via AdAge Digital Conference, SF – Sept 2012
Another installment of the monthly quotes package, this time with some beauties from Nate Silver, Jason Evanish and Harvard women’s basketball coach Kathy Delany-Smith.
I recently made the leap from being an agency / service firm guy to a role “client side.” There are a lot of reasons why it makes sense for me at this point (some of which I get to below) but what the move thus far has done for me is reveal one of the biggest things I won’t miss about the current state of life inside an agency.